usually i have pretty LOW OPINIONS about marketing gurus...as you might have figured out!!! especially ones who think your ego needs cuddled and pumped up....
.but this one sounds just RIGHT!!! http://www.country-business.com/growyourbiz/marketing_promotions/article.aspx?id=10000 . its from the magazine country business....
in fact this kind of business view sometimes sounds mean and harsh compared to the diva kind ...the rose colored glasses, go girl, build it and they will come, you re great it will work kind of advice....
this sounds like john shallert as someone said on our retailershoptalk forum.. www.retailersshoptalk.com .. it reflects the real world we are in out there when we face our store and our market and our possible customers.....the one I'm in anyway.... i got to hear john shallert once and it was great.......
the diva view is good for building a great blog or being a trendsetter or a magazine publisher....and we all love gorgeous magazines!!!! but IMHO....DONT LOOK TO THEM FOR BUSINESS ADVICE....i always ask DO THEY HAVE A VIABLE STORE? or any retail experience that actually paid them well? arent they just talking to talented artistic women who love decorating? and making things? so my view is watch out if the advice is aimed at just women and is full of things that would gag your dh or landlord...... .... the diva view isnt good for meeting with bankers, getting you above minimum wage,,,getting customers in your town to buy from you enough to pay for you and your store... all those real world things ...
ive learned lots from other stores, face to face and even more in the retail forums ...people out there facing the same market and trends and buyers im facing....
i think our store has to aim at upscale at a mid scale price....just because of our local economy and besides it has worked for us for a long time....theres nothing better than a customer thinking they got a good deal from you...
if i were in palm beach it might be lots different!!!! probably no room for our little metal 3$ kotex boxes tho..or our 1$ old claypots...
.i think the go girl build it they will come did work for a few...a very few but wow...look at nell hill or tracy porter...they did make it happen..but probably with very good , hard nosed , business practices..plus tons of talent that fit the market....
2 comments:
So true. Wanting it because if feels right does not fill your bank deposit bag. A successful business means hard work, extra hours, knowing your customer and having fun at the same time. Excellent article and post. Sea Witch
right on the money ann!
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