Sunday, February 20, 2011

event theory.....


we are in the middle of our annual february sale.... its going great and feels like a better year all around!!! lets hope..... his year we dropped most of our newspaper ads and no radio ads...and sales went up..
..we used our wonderful customer list to send out postcards,.... our email list....our facebook and spent 60$ on local targeted facebook ads.... and the weather was good for a change....so what worked? who knows..
our events have been great...we do them over and over...and hopefully the customers know its real and worth coming to...i wouldnt do spur of the moment events.... ours are february sale....garden party....yardsale and the holiday openhouse...each has its own personality and reasons for being....
im just thrilled with facebook and trying to learn the best ways to use it.... www.facebook.com/greenoakantiques
also this year we have revamped our website..... i hope it doesnt mess us up in the search engines..... links to the old website are probably gone.... its over my head... heres the new one.... http://www.greenoakantiques.com/
the main thing about repeating events is that it had to be good enough the first time so that the buyers wanted to come back and do it again the next year. ... our 4 are so good and crucial to us, i would be scared to add a 5 th...dont want to rock the boat.... we really have great customers!!! and dont want to overdo it...
i put a hat on our hairdressers dummy for this event....

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