Friday, February 5, 2010

the classy middle...


HOW TO PRICE what you make....
we rack our brain on this all the time......if its a fun hobby it doesnt really matter but if you need the project to support itself you have to really work on price and hope you get one that will work.... the filter i have to put it thru at the very start is ;;;; can the product warrant 10$ an
hour to make it plus materials and then the store profit????... ..
....i never see pricing higher meaning more sales..who buys like that? ...i always think my well heeled customers are pretty smart and can see the product as it is and like my nice medium nice price..
...sadly i have seen many artists flop and go back to hated jobs because they wanted the high prices right from the start and couldnt get their thing off the ground..why do artists need 50$ an hour? ive worked for 6$ at the start..
what i cant understand is online selling and packing a 3$ item, how can you make money there? if you count your time at all.......or keeping a thing going, like a store or a booth, if you arent making money...we do need to do the math........ i price medium to low to keep on making a living...and feel like my presentation tells them it isnt cheap...my theory is to make money and sell a lot....the bad thing is when you establish a price and its too low to make any profit ...been there too...there is a lot of money to be made in the classy middle range...imho if something isnt selling i usually figure its the wrong
thing ...


I POSTED THIS OVER ON JUNK REVOLUTION forum....ITS A GREAT place FOR ALL KINDS OF PEOPLE IN THE JUNK WORLD... http://www.junkrevolution.com/ and started by the fun and famous ki nassauer
there are some good junk artists on there too....and lots of good links...I WOULD LOVE TO SEE HER BIG JUNK SHOW IN MINNESOTA IN SEPTEMBER....
imho....junk is a big and growing category....at least here and at the shows...
whats worked for us is aiming OUR PRICES TOWARDS THE CLASSY MIDDLE...LOOKING GOOD AND WORTH IT AND NOT OVERPRICED BUT NOT CHEAP....a price where we are happy and the buyers are happy and WILLING TO BUY.....
I REALLY DONT GET THE IDEA THAT RAISING MY PRICES WOULD MAKE THINGS SELL BETTER....IF THAT WERE TRUE...WOW WE WOULD BE HAPPY CAMPERS!!!!

2 comments:

Sea Witch said...

Well written and wise. I have been selling my creations for decades and you must find that happy medium and it is almost always in the middle. Must of the payment received is in the joy of creating. Some items I can command a higher value but most I market at different price points to meet most everyone's pocket book. Sea Witch

ann at greenoak said...

thats howi feel too...and i want to keep doing it...
. i love to have some things big and wonderful and only affordable by the lucky few ....but mainly our store is supported by the middle price range....
also i figure my customers shop everywhere...they know the prices out there... especially for nice but easy to find things...like lots of my new merchandise.....