Friday, July 31, 2009
new projects...
.im enjoying thinking about those far off projects that dont require immediate action.....the new ideas that are percolating up and look all good...baby ideas that only have high hopes and good parts...
like.... giant collages
cement fun...rock mosaics ,
cement troughs
a whole new look around the amy butler colors, for my young homemakers
a new black section...
big dressforms decorated
captured fairies...
my collage ideas
a big steampunk robot
a dressform covered with jewels.
fabulous cloches covering little wonders
i love this business!!!!
my work list today,double check scheduling for sale... rearrange chickens, plan out the work for 4 people, start packing up the half price room and mark it right for the yardsale, saleprice the furniture about 200 pcs, , call in 2 more ads for the sale...pricing all the stuff that came in this week..... and deal with who knows what...jon is at 20 yardsales this morning... we have a great crew ....
I LOVE THIS BUSINESS....PART 2 today was great
...one wonderful young fun creative customer....who i want to see what she does with all her stuff and ideas....name of rhonda....she has a big booth in hearts desire up in elkhart...going there to see her booth is definitely on my to do list...its so inspiring to talk to someone loving the same stuff/junk i do..and she might even have a worse work schedule than me...lol.....our husbands sound a lot alike too....showing fake panic when we say we have an idea!!!
AND ANOTHER funny old man.... i feel i can write about him, since he doesnt even own a computer...and will never see.... he comes pretty often, and collects something very wonderful and expensive and wanted....big metal statues of women, the beautiful metal and ceramic ones from the early 1900s....dh does too, but this guy has a big enough wallet to pay for the good stuff...marble and bronze,,they are usually draped but definitely WOMEN...with lots of good parts apparent...., anyway we are friends and he comes in once in a while.... today he was so cute..hes a widower and lonely....he kind of giggled and said....my wife used to make me keep my statues hidden away but now they are all over the house.....
the other old guy i had yesterday was with his wife...who i really like...i gave her a great price on something and then the husband tried to beat me down more....he had a patch over his eye!!! he was nice too tho...
my 2 other favs always butter me up, they are in their 80s, and very big spenders if i get the right thing... hows my girl doing....before trying to get something out of me...i save victorian gold for one and the other is lusting for a bottle thats not for sale....
i seem to know a lot of old guys and one of the best things about them...is i seem kind of young to them!! that doesnt happen too much to me.
some places im the old bat whos got it made ....or if they dont know me, the little frumpy housewife...actually i have a housekeeper and dont even do grocery shopping or laundry....THANK HEAVENS..
Thursday, July 30, 2009
Saturday, July 25, 2009
ITS A JUNGLE OUT THERE
too bad they cant fix the pesky economic climate..... ....
i wonder what they would do this year ...
WORD ON THE STREET.... i have heard of some back to work talk around our area....some good g.m. talk ...some new things going on..... i sure hope so...
. we are working hard to not lay anyone off.... we dont want to....it takes at least 4 people to run the store whenever we are open..2 to carry, one on the floor and one at the counter.....and i dont want to change that..
.being A VIRGO im good at worrying...will the customers really go back to their old spending habits? or will they be more conservative?... in lots of ways tighter budgets work for our store......
yardsale..WE ARE WORKING ON SO MANY PARTS OF IT....
.postcards....half printed
..ad...finalized
....STORAGE AREA PILING UP...last week we priced about 30 MORE boxes of stuff for the sale....... and yesterday i bought a whole truck load of cheap stuff at auction.... .....
going to auction makes you realize how bad looking and cheap old giftstore merchandise is...im thinking here of resin angels and fairies...
the yardsale does have about 40 ft row of 50 cent items so i went kind of wild!!!!
????? i could have a ball going back to my roots, going to auctions all the time and getting tons of antiques..BUT WOULD IT WORK FOR THE STORE ????.. would the new girls buy or even care? they dont really seem TO value or know real antiques...i need to get to know these new customers better...
Friday, July 24, 2009
DELEGATING
dh says i cant delegate...but i dont think thats right..... he doesnt delegate much at all in his part...ive seen him struggle of hours to find a 50 cent mistake on the books... and he would never let anyone esle do any of his bookwork...
im so glad to have delegated lots of things i used to do alone...
*counter work im sure glad to get out of this one....you can get trapped....and it has to be just right...and she can shield me from some of the phone calls...
*most of the carrying, i can still do it of course....but i try and let someone else do it....still if im there a lot of time its easier for me just to grab...
*half the buying, and carpenter ordering..jon does half and i do half.... he thinks i should be out buying more because i know the smalls better.....
*half the fluffing i would love to hire a great merchandizer....we do the best we can... im in awe of a great displayer.... of course its art and they cant tell you how they do it!!!
*ordering, for the gift department i mark what i want in the catalog and how many with a sticker and carol does the rest!!! yay i dont get why i should care if my workers know what we pay..... not many secrets around here...
cleaning......i dont think we ever cleaned in the old days...i sure didnt...
i would like to delegate more....but not so much that i dont even need to be in the store.....
i go for the idea that the best manure for the garden is the farmers footprints
...... i would like to delegate more like the emyth says...and make more time for running the business not just doing the work..... but its pretty hard....i need to know whats going on at all times........ lots of my customers tell me i work too hard...but i dont see it that way...4 or 5 things going on at once and getting interrupted all day long seems normal ...
i have so much stress and pressure and frustration...its a boiler room for me most of the time... .there are so many details and people to deal with..and space and projects.......sometimes i just go in the back and paint ON a piece of furniture....now WE have about the best crew weve ever had so that helps a whole lot... the stress doesnt spoil it for me thats for sure...
ive tried hiring a potential manager about 3 times....and it never has worked out yet.... ...
THINGS I WISH I COULD DELEGATE....and have it turn out like i want...
- advertizing
- a whole section, like the foo foo or the country, ordering and displaying...
- putting the antiques away correctly...
THINGS I WOULD NEVER WANT TO DELEGATE
- BUYING
- display, not completely anyway
- designing
- painting
- being on the floor with the customers, roaming around on the floor..
thinking about stress....im on a stress discussion online....mostly about women with stores and stress......and i m getting to feel like the oddball, for being too ok or positive....... i know i face tons of stress too ........BUT and its a big one....our store is DOING WHAT ITS SUPPOSED TO DO, it supports us and lets me do my own thing...that outweighs a lot of the hard parts of running a store....... .....
if i was facing closing or not being able to pay the bills , or owing friends or family that would be a whole different thing...
.my point is stress is probably more about the math or financial health of the store . and not the hassles and workload.....im a happy camper and work like a dog....i want to keep on working like a dog... if our math goes lots further downhill i dont know what i would do..
as always, i cant help but blame the advice women seem to soak up, from the popular press and their friends and from people wanting to sell them things... live your dream, you can make it, go girl..when really we are in the same boat as the men in business and better look hard at the realities we have to face if we want to survive........
. we experienced having a business go under, about 30 yrs ago and it was devastating.....all i can say is if you are facing that....get it over with quick..... if its really unsolvable..... and our situation was... the whole thing had changed and we were stuck with totally the wrong price.... and our customers moved on to the other store .... this was a record store when a discounter came to town with new record prices... we had to close....it was very sad and embarrassing and taught me a lot....mainly that its all about the customers...lol... but it gave us a good hardnosed, careful background for our green oak antiques venture... http://www.greenoakantiques.com/
Wednesday, July 22, 2009
the woman thing
my husbands mom worked in a factory for years....she had a life there and friends there and a life at home....i wouldnt think it was a worse life because she worked ..she probably had pressures there too.....most women have to work these days....its not a choice....i couldnt stand working for anyone ..this life seems much better.....
slow and trash to treasure
one of our trash to treasure counters...
or cash wrap or kitchen islands...
it was so slow today!!! ..so we fluffed and made stuff.....we always have lots of work to do...
thank heavens for trash to treasure ..we have theparts cheap....for our creative customers and on slow days like today we make good saleable inventory out of old windows, shutters and old tin.....shelves signs etc etc....there are so many good junky ideas out there,,,,and the public seems really into it too..... so even tho we werent busy today we were making money......
at our store we have to have 2 people to carry all the time...plus a counter person and a floor person....and sometimes a couple more....
orphan ideas
mosaic on big stuff...like a dressform or furniture....but i dont know about glue...
big branches in side the store
trunk show....i like this idea...but dont know who or what would work
indie art show...ive heard of some great ones....like at the blissful...but can i realy throw another event on the schedule....and wouldnt be sure the local girls would be buying enough and what artists i could find......
girls day out....such a good idea but how to market it!!! we are that for lots of women.... how to find more in other towns is so illusive
custom tables and counters....could i really face the hassle?....i hope we dont have to go this way...
selling website....are we nuts?....i bought a site already, from avalon rose, and might try it....but i would like to know one store who is accomplishing anything on it, by my standards meaning a few 100 a month.......it seems pretty unlikely....especially with paid help...im sure not going to be doing it... i can barely turn the computer on...
Saturday, July 18, 2009
executive decisions....
no....they only have so much to spend and its better to sell old than new...
****where to advertize the sale radio what papers
***what to get new for the foofoo ...the amy butler idea is growing on me...some color!!! we have pink and the country colors....but the monotone isnt making it and im excited to try something new and fresh..
****should we go deeper into custom? so many ask for custom furniture,,but i know what a hassle it could be....and that time and hassle isnt figured in our low prices..... yes, we need every sale and the customers want it..
****should i reorder fairly good sellers or must get something completely new instead? thinking here mainly of my hearthside plates ...yes, because we get new people in all the time....no because the regulars need to see lots new all the time...???
***what are the staples in each of our categories? country, foo foo, modern indiana young homeowners..
*** what to bring home from the mall booths for the yardsale? all the duds.... half of the iron....its so wrong to have things at the malls that we are sold out of here....
this is definitely my busiest month... we were so busy today.... sold a lot...scary tho , lots of familiar faces arent here....im feeling bad about the economy....
Thursday, July 16, 2009
i was lucky...had a a model...
funny but country living still shows my kind of customers and their kind of decorating...
BUT MY BIGGEST HELP WAS having a business model,SMITTYS ANTIQUES ,......a store who i could see was making it ....and big time!!! as in a real income... ...the owner was an old guy and very popular and sold tons......his store and clientele fit me like a glove........ i wanted to handle what he did and sell to the kinds of buyers he had..the big guys..... i could see that it was totally possible...i wanted to be smitty junior......so i copied tons of his policies..... they were unconventional,,,,and not like most of the stores back then....but thats what i did and it worked out great.... he was about 60 and i was 27...
this got us out there into our market on the right foot..meaning our offerings were interesting and reasonable with a big turnover not perfectly staged and overpriced .. pleasing the buyers right from the start.... and there were tons of buyers back then....
he would sell out to almost the bare walls a lot...i never quite managed that...
and 20 yrs later he and i were still in business..when he was in his 80s he was outbidding me at auctions or visa versa ..and most of the other stores were gone....
now hes gone, its 10 yrs later his policies still are a big part of our store philosophy...
if we had followed the conventional version of a store i dont think we would have made it...
my point is ..copy someone in business that you see working...... not just theory or a pretty magazine shoot........look around and find a store thats making it in a way that would satisfy you..... then try and figure out how they did it what they do that works etc etc...
every year country business magazine spotlights some wonderful store.and really gives lots of business details.......thats the kind of info i really like to read.....
here are some of smittys rules that guided us....
..sell low if you can....if he got something reasonable he would pass it on...but next time it might be real high because he paid more....and this was back when most places were pricing their stock by the price guides.he priced by what he paid....he would definitely pass on a bargain to his customers.......we have made tons and tons of money on this one idea....
..no credit or layaways...perfect for us nobody owes us money...nobody is dodging me because they owe me...
..sell as is where is...but no hand holding or guaranteeing...duh
...stay till the end of the auction.... i still feel guilty if i cant make it to the end...
...ignore your auction competition....so smart
...total honesty...show those flaws
..buy by price....if something is going cheap go for it...if its in your buyers category..... he had the knowledge and the money to buy the good expensive things....he sold to the top guys in our state, in many fields but he also made lots of money on the lowly things... he wasnt afraid of the hassle and work of hauling big piles of mediocre things...he had auctioneer buyers, the cheapest guys out there for us,, but they had lots of money...and could use big groups of things if the price was right..............he knew his customers very well and what they would buy....
...learn learn learn....he was so smart and skeptical and curious
....know your customers and their wants....when id walk into his store he would let me know he had something for me...he knew what i liked...i was his customer after we got more established...he was my customer at the start.when i was really new and cheap.....we eventually switched places in a lot of categories, ,,,.due to price and our spots on the totem pole or pecking order of the antique business....
...no gossiping about customers...and he would never brag about what he just sold.. and he would never tell what price he sold something for...now i tell stories on my customers...but i never use their names.... well ,except here with smitty...
..... he was a huge buyer and if someone had a big expensive collection to sell he would give a fair price, and always had the money ...but mostly he was an auction buyer...many times he would buy the biggest best piece at auction.... ....and he had buyers waiting for him every Saturdays night, when he got home from the sale.........he never ran out of money.... that part really impressed me... his turnover must have been amazing....
at auction, if i would buy something huge or say 40 shutters, sometimes i would be called smitty junior....which i took as a compliment...he took advantage of every money making opportunity, even if it was a big hassle...
thats what got us started....and i know its not even close to a gift store....then we were almost all wholesale selling and on the secondary market, with nothing new...........but it helps us now too... in our current version of green oak antiques...
...after we got going and got our own set of buyers i bought many many truckloads from him....he was a great supplier for us...i felt like he always tried to give me a good deal...
Sunday, July 12, 2009
a good day
this nice pile sold and on its way to ohio....to a great store over there and a cyber buddy...
... part of a great day....we were swamped most of the day..
lots of retail and a nice bit of wholesale....
Monday, July 6, 2009
word on the street....
...shes dropping french....wierd , i am too....she says her customers just dont get it....and we have to listen to them...
.... moving things around is working
.....for christmas...shes holding back ON ACTUAL CHRISTMAS ITEMS a bit and plans to buy more gift things for the season...
...every season needs somenthing new...for the faithful customers who excpect us to have something exciting for them...
we need to learn what the customers want....she sees her customers homes and thats helping her a whole lot....she must do some kind of decorating for them...but seeing their houses inside is helping her pick the right merchandise....... she is always trying to figure out what her customers want...instead of trying to convince the customers to want what she likes.....big waste of time we think...also a fine line...since they come to us for new ideas too...
.......we both agreed ..sex and jesus should have no part in our business decisions..... we laughed about this a bit..from reading quite a bit of it in on line places............and i do have a question for those who think jesus is in charge....why didnt he save all my nice customers who are hurting so bad or had to close their stores?? im keeping religion out of my business....
and as always my view is that :::::my customers and the bank and my suppliers could care less about my sex...the idea that women in business, have different economic laws doesnt make any sense to me....and imho...its a very hurtful idea and a menace to women starting out...are we babies who need special instructions? .... ... and a lot of this is by magazine writers ....not real business people... .
i love talking to other stores....and getting their take on the world....the one yesterday always inspires me... we are in the same state...indiana corn country..and we both try to appeal to the homeowners with money to spend in our areas.....she displays beautifully and really seems to like and enjoy her customers.... i hope her store continues to grow...sorry she doesnt have a blog or website, so i cant show you her beautiful store........